Recruiting new councillors: strategies and tactics to find new people

How can you find and encourage a more diverse pool of people to stand or be co-opted as town or parish councillors? It is increasingly hard to find people who are willing to put their names forward either at election time or to be co-opted. We explore effective ways councils and councillors can engage people over time, building up their awareness and interest in the work of the council, to better promote and demystify the role of a councillor